29 Jun, 2011

Greenpeace: VW – The Dark Side [video]

29 Jun, 2011

via youtube.com I believe that majority of readers will probably recall epic VW ad from this years Superbowl (more here). No surprise, the VW commercial with a small Darth Vader became a huge viral hit and VW gained a lot of awarness in on-line an...

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27 Jun, 2011

A Field Guide to Brand Advocates [infographic]

27 Jun, 2011

via bzzagent.com The Question What makes a brand advocate? Is it their behavior? The desires? The study had some interesting findings. Methodology The data set is based on a representative sample of Web users from BzzAgent’s Agent network and from...

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21 Jun, 2011

The American Rom [case study]

21 Jun, 2011

via @rattle7 Cannes Lion GRAND PRIX! Worth of it! I have visited Romania many times (it is beautiful country by the way) and I can assure you Romanians are really patriotic people (almost on each city mast there is a Romanian flag)... And with suc...

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15 Jun, 2011

How Agencies Are Spending Online Media Budgets [infographic]

15 Jun, 2011

Before the Internet, media agencies planned clients’ campaigns with a fairly straightforward menu of TV, radio, print and outdoor advertising options. These days, TV buys still take the largest piece of the global spend, but the share of money goi...

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13 Jun, 2011

Can I be your friend? [video]

13 Jun, 2011

Wondering how to promote a new Opera in town?... watch this: Ever thought how odd your online life is? Ever thought what could go wrong? This film looks forward to ENO's production of Nico Muhly's new opera 'Two Boys'.A new opera that lifts the li...

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