28 Feb, 2012

The Mounting Minuses at Google+ [infographic]

28 Feb, 2012

It turns out Google+ is a virtual ghost town compared with the site of rival Facebook Inc., which is preparing for a massive initial public offering. New data from research firm comScore Inc. shows that Google+ users are signing up – but then not doing much there.

Visitors using personal computers spent an average of about three minutes a month on Google+ between last September and January, versus six to seven hours on Facebook each month over the same period, according to comScore, which didn’t have data on mobile usage.

Google+ “does not have the same degree of vibrancy that Facebook, Twitter or even Pinterest has at the moment,” said David Cohen, an executive vice president at Universal McCann, a media buying unit of Interpublic Group of Cos. that helps big marketers spend ad dollars. “Without active engagement, it will not be as attractive to advertisers.”

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