There are no really big or up-to-date news in video above but sometimes it is good to remind to all my (digital) friends that:
- there is still a loooong way to go (and huge opportunity to grow)
- there are still old media with some pretty good influence out there
In an attempt to restore some perspective to the overblown claims about online advertising and social media, a few years ago I produced a list called The Top 10 Double-Secret Unknown Facts About Advertising.
Sources, in order:1. Google2. Webtrends3, Ad Age4. Nielsen Cross Platform Report Q1 20116. Nielsen Cross Platform Report Q1 20117. Nielsen Cross Platform Report Q1 2011, http://today.duke.edu/2010/05/tivo.html8. US Department of Commerce QUARTERLY RETAIL E-COMMERCE SALES 4th QUARTER 20119. Li, Hairong; Leckenby, John D. (2004). “Internet Advertising Formats and Effectiveness”. Center for Interactive Advertising. And DoubleClick, Benchmark Report, 2009
10. Wistia, March 15, 2012