16 Apr, 2012

Digital: Advertising’s 10 Best Kept Secrets [video]

16 Apr, 2012

There are no really big or up-to-date news in video above but sometimes it is good to remind to all my (digital) friends that:

  • there is still a loooong way to go (and huge opportunity to grow)
  • there are still old media with some pretty good influence out there

In an attempt to restore some perspective to the overblown claims about online advertising and social media, a few years ago I produced a list called The Top 10 Double-Secret Unknown Facts About Advertising.

Sources, in order:

4. Nielsen Cross Platform Report Q1 2011
6. Nielsen Cross Platform Report Q1 2011
7. Nielsen Cross Platform Report Q1 2011, http://today.duke.edu/2010/05/tivo.html
8. US Department of Commerce QUARTERLY RETAIL E-COMMERCE SALES 4th QUARTER 2011
9. Li, Hairong; Leckenby, John D. (2004). “Internet Advertising Formats and Effectiveness”. Center for Interactive Advertising. And DoubleClick, Benchmark Report, 2009

10. Wistia, March 15, 2012

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